Packaging.

Thomastik-Infeld

When I worked at E2 Media, I designed the new packaging for Thomastik-Infeld’s line of bass guitar strings. It was my first box design and we did not work from a template. I’m not a product designer, so learning how to lay this out front, back, sides, with tuckable tags, was a fun, often frustrating challenge. subsequent designs went faster. I hope I get to design custom packaging again some day… it’s like solving a puzzle.

Butterfly Self-Care

A packaging idea for a line of skincare serums.

Rutz Cellars

We were commissioned to come up with concept art for a new line of wines from Rutz Cellars, though the design was never used. As I recall, we pitched a “sexy food” theme, which was on-brand for Rutz Cellars.